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To establish an affinity for your brand, it is important you use every opportunity to engage the community of consumers you serve, inform them of the service lines you offer and educate them on key points of differentiation.
The first step to loyalty is trust which is a fragile commodity in healthcare but it is surely a one that you can’t survive without. Hospitals must establish the trust that they need to guide the consumer in their decision making before they become patients. After all, a patient is equivalent to an ill-consumer. Establishing a digital rapport by using asynchronous communication tools will proactively integrate your brand into their day-to-day lives. Over time, this will build trust. Trust fosters loyalty and an affinity with your brand, which in turn drives preference and the choice to use your healthcare services.
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